DC Iron & Metal Designs
Website redesign and local SEO optimization for a premier Los Angeles metalwork company. Enhanced mobile-friendliness, search ranking, and lead generation using location-focused landing pages, dynamic project galleries, and embedded customer reviews.
Web Developer / 2022
The Goal
Relaunch a fast, mobile-optimized site focused on qualified lead capture.
Rank for high-intent queries like “custom gates Los Angeles” with keyword-rich, well-structured pages.
Build trust and social proof through embedded reviews and a locally focused portfolio.
Align every core service to a dedicated landing page for maximized visibility.
Integrate technical SEO, schema markup, and accessibility for stronger local search results.
The Process
01
Local Keyword Targeting
Analyzed customer queries, top-ranked competitors, and neighborhood-based search trends. Built a targeted keyword list and mapped services to exactly what locals are searching for.
02
Visual Design
Designed a user-centric layout emphasizing ease of navigation, strong project visuals, and clear calls-to-action. Highlighted craftsmanship and service options with bold visuals and clean sections.
03
Development
Translated designs into a high-performing, mobile-first site using modern SEO, structured data, and modular content components, ensuring ongoing flexibility and future growth.
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